It's great to speculate on what their control philosophy is. Here's my guess. Being a sad, saggy and swelling blimp, it would normally need a ballonet to keep it firm and also to relieve some internal pressure when superheating and keep it from popping. All in favor of a dirigible, say "aye." But they don't want the complication of installing a ballonet inside their lift bag so they go with up/down propellers to compensate for the changing buoyancy of an uncompensated bag.
So then they decide to use the two up/downs as triple duty props. They make the individual motors capable of differential speed so they can drive one side more than the other, or maybe even reverse one side, who knows, and firmly turn the head of the craft without enough speed for steerageway by fin movement in the slipstream.
And the third function of the props is simple forward motion, achieved by pointing both straight ahead and running them at identical rpm's.
So the extra weight, compared to a single pan-and-tilt prop at the stern, pays off in terms of versatility.
I don't like their philosophy however. I think it simpler, safer and more elegant to go hybrid HTA/LTA and use aerodynamics to vary the lift rather than pointing propellers at the sky or ground. Yuch..
All you gotta do is ignore the lighter weight of frameless envelopes and learn how to make a new dirigible. Also ignore the stinking complex Zeppelin frames. They were a century ago, people! Think lenticular umbrella frames. C'mon, French college boys, it's not that hard, think UP and you'll GO up. Lenticular rules! [if you let it]
